YSL Beaute celebrated its new fragrance, MYSLF, with a launch party during Paris Fashion Week. Austin Butler, acclaimed actor and the face of the campaign, was among the notable guests. 

The party took place at La Caserne, in the heart of the Parisian capital. Guests gathered to celebrate the new masculine fragrance.

The night club atmosphere was set up as “an immersion into the brand codes,” the company says. There were DJ sets by Clara 3000 and Honey Djion, as well as a showcase from the voice of the campaign soundtrack, Ishmaël.
 
MYSLF Eau de Parfum is the first woody floral scent from YSL Beaute that is both unconventional and sensual, the company states. It is in a refillable bottle.

Guests included Stephan Bezy, International General Manager at Yves Saint Laurent Beaute; Kelela; Paris Jackson; Nicola Peltz Beckham; Natasha Lyonne, and many others.